| Updated: March 22, 2025
This is marketing advice. We do not guarantee results. Learn more.
Threads was launched on July 5, 2023, and created a buzz around the world. The new social media platform was offered by Meta, which owns Facebook, Instagram, and WhatsApp and is a direct competitor of Twitter.
It created history with 100 million signups in five days. According to Adam Mosseri, head of Instagram, Threads now have over 300 million users.
A huge chunk of Americans, mainly Gen Z, are using Threads to share images and text, as they did on Twitter. This means law firms have massive potential to explore this marketing space and establish their brand.
Threads is often overlooked when it comes to lawyer social media marketing and is usually considered irrelevant. But don’t worry, this article is written for lawyers looking forward to using Threads for law firm marketing.
I will discuss how it works and how you can take advantage of this platform for your law firm marketing.
Have you ever used Reddit? Threads is a mix of Reddit and Twitter with a higher engagement rate, where socializing with text is central and appealing. However, you can share photos, videos, and GIFs to create an engaging post and initiate conversation.
Threads are mainly used for sharing ideas via text and images. According to a survey, 60% of Americans believe that Threads helps build strong communities and encourages friendly conversations.
Initially positioned as a Twitter alternative, the app has evolved in a short span of time by introducing new features and attributes and building a unique social media platform of its own.
Here are the distinct features of this text-based social media platform:
Law firms can gain a superior advantage over their competitors by investing in Threads marketing. These businesses usually focus on high conversion-based spending like PPC for lawyers and LSA ads.
But who is stopping you from doing that? I am saying that using Threads for lawyers can be great for branding, engaging with clients, and even pulling new clients to your website.
I can give two reasons:
Law firms should include this platform in their digital marketing strategy because it’s a growing social media platform, and multiple businesses have already joined it.
You can create your account for free and educate people about your legal service and how you can help them. This will help solidify your law firm brand and increase web traffic from Threads, which may convert into clients.
Marketing comes later—your first priority should be securing your law firm’s username on Threads primarily if you operate in a competitive niche like personal injury, family law, etc.
If your law firm’s name includes a location or a specific practice area—like @NYInjuryLaw or @SmithFamilyLaw—it’s a smart move to claim it early. Usernames get snapped up fast, and once they’re gone, they’re gone. Signing up now means you protect your brand and don’t risk a competitor grabbing the handle your clients would naturally search for.
Signing up on Threads is super easy for Instagram users, and they can transfer their IG username, profile photo and bio to Threads to maintain consistency across platforms. You must make an IG account if you are not an Instagram user, since Threads is directly connected to it. It’s a simple step that sets you up for a smooth experience on Threads.
Lawyers usually have an Instagram account because of its amazing features and law firm Instagram marketing. Therefore, these businesses won’t have any issues signing up for Threads. However, I will discuss the process in steps later in this blog.
As mentioned above, you can sign up for Threads with one click if you are an Instagram user; if not, create an IG account.
Lawyers can sign up for Threads via Instagram, follow your contacts, and start posting Threads. Here are more details on signing up for Threads and optimizing your account.
Here are the steps to sign up for Threads by Meta:
Step#1 – Get the Threads App or Use It on the Web
Head over to the App Store or Google Play, search for “Threads,” and hit download—it’s free. Prefer a keyboard over a phone screen? Just visit threads.net and log in from your browser.
Threads is connected to Instagram, so you don’t need to create a new account. Just tap your IG username when prompted. If you handle multiple IG profiles, you can switch between them easily.
You can bring over your Instagram bio and profile picture with one tap, or give yourself a fresh identity on Threads. There’s also space to add your law firm’s website.
You’ll be asked to choose between a public or private profile. Public means anyone can see and interact with your posts. Private means only followers you approve can engage. If your IG is already private, Threads will match that setting.
Threads gives you the option to auto-follow everyone you already follow on Instagram. You can pick and choose or hit “Follow All.” If someone hasn’t joined Threads yet, you can still follow them—they’ll show up when they do.
Before you’re fully in, Threads will walk you through a few key points: your data from Threads and Instagram is used to personalize your experience, it’s connected with the broader fediverse (basically a network of open platforms), and by signing up, you agree to Meta’s terms and policies.
Great job—you’ve successfully created your Threads profile! Now it’s time to start posting new Threads and connect with friends who are already active on the platform. To learn more about how Threads works and what you can do with it, check out the official Threads page on Instagram.
Lawyers can use Threads to connect with colleagues, stay social with friends, and promote their legal services through text and visuals. It functions similarly to X (formerly Twitter) but with additional features and a cleaner interface. For more inspiration, check out our Twitter marketing guide for lawyers.
Here’s what law firms can do on Threads:
I advise clients to use Threads for branding and improving their local presence and interact in the legal communities.
While the text remains the preferred content on Threads, it also gives users options to post images, videos, GIFs, emojis, polls and select a specific location.
Law firms can create short and informative posts to educate users on legal topics. These topics should be related to their practice area with a disclaimer.
Aditionally, law firms can share images and infographics on Threads with their personal experience and insights. These images can also be used for law firm Facebook marketing, Pinterest, etc.
A divorce lawyer can create a highly informative infographic explaining the divorce process in 5 steps for their states and reuse it for Pinereast law firm marketing. The poll option allows lawyers to ask interesting questions about their practice area.
A personal injury lawyer can create this poll on Threads:
Quick Question: What would you do first after a car accident?
Comment your thoughts or share your experience! Polls on Threads allow lawyers to market their services by asking the right questions.
Social media is great for visibility, but lawyers have to be extra mindful. Avoid anything that could be seen as legal advice—add a disclaimer in your profile or posts to make that clear.
If someone reaches out with a legal question, direct them to contact you properly, not through DMs or comments. And of course, never share anything that risks client confidentiality.
To stay on the safe side, consider creating a firm-wide social media policy to guide your team on what’s okay to share and what’s not.
Threads by Meta has shaken up the social media industry with over 100 million signups in five days—a record. People are signing up to this platform, meaning creating your law firm presence here can be fruitful.
Threads provide users a unique opportunity to interact with text, which we do on X, Reddit, and Quora. However, its unique interface and features help develop communities and make friends.
Lawyers can leverage this social media platform’s potential since it is new and people are still signing up. Plus, creating, maintaining, and optimizing a law firm Threads profile will require less effort than an established platform like Facebook and establishing a profile on LinkedIn for lawyers.
I’m Micheal Clark, an experienced SEO consultant specializing in law firms and attorneys. With over seven years in SEO, I help legal professionals rank higher on Google, attract clients, and grow their practice. From technical SEO to local optimization and content strategy, I provide tailored solutions to dominate competitive legal searches.
